The program has been proposed and designed by Kelly Gordon, moving image art specialist and founding Curator for Film and Media at the Hirshhorn Museum and Sculpture Garden of the Smithsonian Institution. In her proposal, Gordon states that «Moving image art is the fastest growing and most popular of all current contemporary art». She has mounted over 30 solo shows, hundreds of Film As Art programs and is especially noted for major group exhibition, including The Cinema Effect and Days of Endless Time. She has written and lectured extensively on the topic of time-based media

She has recently become an International Independent Curator at Large and Moving Image Acquisitions Consultant, based in Washington, DC. She has been part of the jury and session leader at Frankfurt’s B3, and Consulting Curator for the Moving Image Art Fair Istanbul 2015.

Her visit was possible thanks to the support of the Office of Public Affairs at the US Embassy in Caracas.